The journey to success with any website or blog begins with keyword research. The process of finding the right keywords can be daunting, but it’s worth it to invest the time upfront.
After all, the better your keyword research, the better your chances of ranking in Google and getting traffic to your site.
However, you might be wondering what to do after keyword research. How do you take all of that data and turn it into a winning SEO strategy?
In this article, we’ll share what to do after keyword research. We’ll cover how to use your keywords to improve your website, create content around your keywords, and track your progress.
Why Every Website Needs Keyword Research
Before we dive into what to do after keyword research, let’s briefly discuss why it’s so important.
Essentially, keyword research is when you use various tools to find out what people are searching for on Google and other search engines.
This information can be incredibly valuable, as it can help you tailor your website and content to match what people are actually looking for.
If you want your website to get traffic, you need to use the right keywords. It’s that simple.
Of course, finding the right keywords is often easier said than done. That’s where keyword research comes in.
By conducting keyword research, you can identify the best keywords to target for your website.
What To Do After Keyword Research?
Keyword research is the first step in a larger SEO process. Once you’ve found the right keywords, you need to put them to use. Here’s how:
- Use Your Keywords to Improve Your Website
Your website is the basis of your online presence. If your website isn’t optimized for SEO, you won’t rank in Google, and you won’t get traffic to your site.
One of the most effective ways to improve your website is to use your keywords.
This means including your keywords in your titles, tags, and content. You can also use them in your URLs and anchor text.
For example, let’s say you’re a personal trainer and you’ve done keyword research for your website. Some of the keywords you’ve found are “personal trainer,” “fitness coach,” and “workout routines.”
You would want to use these keywords throughout your website, including in your titles, tags, URLs, and anchor text.
When you use your keywords throughout your website, you signal to Google what your site is about. This helps Google match your site to relevant searches. As a result, you’re more likely to rank in search results and get traffic to your site.
- Create Content Around Your Keywords
Keyword research is essentially a way to find out what topics people are interested in. Once you know what topics people are interested in, you can create content around those topics.
For example, if you’re a marketer and you’ve found a high-volume, low-competition keyword like “how to improve your website,” you could create an article with that title. In that article, you could include tips and advice on how to improve your website.
Creating content around your keywords is a great way to rank in Google and get traffic to your site. You’ll not only be able to rank for your target keyword but also long-tail keywords.
Long-tail keywords are simply longer, more specific versions of your main keyword.
For example, if you’re targeting the keyword “marketing,” some related long-tail keywords could be “why is marketing important” and “what is the role of marketing.”
By creating content around these keywords, you’ll be able to rank for a variety of different keywords and get even more traffic to your site.
- Track Your Progress
Once you’ve implemented your SEO strategy, it’s important to track your progress. This will help you see what keywords are working and what are not. It will also give you insights into what you can do to improve your SEO.
There are a few different ways to track your progress. One is to use Google Analytics. Google Analytics is a tool that allows website owners to track their traffic.
All you need to do is sign up for a free account and add the Google Analytics tracking code to your site.
Another option is to use Google Search Console. Google Search Console is another free tool that gives you insights into how your website is performing in search results.
You can use it to track your website’s organic traffic, as well as your website’s ranking for specific keywords.
Ultimately, tracking your progress is key to understanding what’s working and what’s not.
By tracking your progress, you can make the necessary adjustments to improve your SEO and get better results.
- Stay Up to Date
The world of SEO is constantly changing. Google makes algorithm updates several times per year, which can impact your website’s ranking in search results.
To stay up to date, you need to keep an eye on the latest SEO news and trends.
One of the best ways to do this is to follow some of the top SEO blogs. Some excellent SEO blogs to follow include Moz, Search Engine Land, and Search Engine Journal.
These blogs always have the latest news and information on what’s happening in the world of SEO.
Following these blogs is a great way to stay up to date on all the latest SEO news. This will help you make sure you’re always using the most effective SEO strategies.
SEO is a complex process, but it doesn’t have to be difficult. Now that you know what to do after keyword research, you can start implementing an effective SEO strategy for your website.
Just remember to track your progress, stay up to date, and hire an SEO specialist if you need help.
By following these steps, you can improve your website’s ranking in search results and get more traffic to your site.
Amit Gupta is the creator of Keyword-Research.org
Amit is a keyword research guru. After completing his high school certification, Amit spent half a decade learning about different ways to do keyword research for SEO and PPC. Before forming Keyword-Research.org, Amit worked for top Keyword Research companies for more than 10 years. When Amit is not helping people with their keyword research, he enjoys spending time with his family and friends.