Whether you’re a content creator, a small business owner, or an SEO specialist, keyword research is essential to success online. In fact, SEO is all about keywords!
But what is keyword research, exactly? And how do you do it?
In this article, we’ll break down everything you need to know about keyword research, from what it is to the best tools for the job. Keep reading to learn all about keyword research!
What Is Keyword Research?
Keyword research is essentially the process of searching for and selecting the best keywords for your business or client’s website.
Keywords are the words that people use when searching for information online. By targeting the right keywords, you can improve your website’s visibility and reach more potential customers.
There are some vital factors to consider when doing keyword research, including search volume, competition, and relevance.
You’ll also want to ensure that the keywords you target are relevant to your business or client’s niche.
To find the right keywords, you’ll need to do some research. This involves examining what people are searching for online and what terms are being used in your industry.
You can use several tools to supplement your research, including keyword research tools, competitor analysis tools, and Google Trends.
Once you’ve selected a group of target keywords, it’s important to track their performance over time. This will help you know whether they’re generating results for your business or client.
You can track keywords using various tracking tools, including Google Analytics and SEMrush.
The Best Keyword Research Tools To Use
There are many different keyword research tools that you can use to help with your research. Some of the best include:
Ahrefs is a comprehensive SEO tool that offers a variety of features, including keyword research.
With Ahrefs, you can find related keywords, view keyword difficulty, and see estimated search volume. Ahrefs also offers competitor analysis and site auditing tools.
If you’re serious about SEO, Ahrefs is a great tool to have in your arsenal. The keyword difficulty feature is particularly useful, as it can help you determine which keywords are worth targeting.
Read: Ahrefs Pricing Review
2. Google Keyword Planner
Google Keyword Planner is a basic free keyword research app that’s offered by Google. It’s designed for advertisers but can also be used for keyword research.
With Google Keyword Planner, you can find related keywords, view estimated search volume, and get insights into how people are searching for your keywords.
If your keyword needs are relatively basic, then Google Keyword Planner is a great option. However, it doesn’t have as extensive features as some of the other tools on this list.
SEMrush is another comprehensive SEO tool that offers a variety of features, including keyword research.
With SEMrush, you can find related keywords, view estimated search volume, and get insights into how your competitors are performing. SEMrush also offers competitor analysis and site auditing tools.
If you’re serious about SEO but have a limited budget, then SEMrush is a great option. It offers a lot of features, but it’s also fairly affordable.
Read: SEMrush Pricing Review
Now that you know what keyword research is and the best tools for the job, it’s time to get started on your own research.
By targeting the right keywords, you can improve your website’s visibility and reach more potential customers.
Amit Gupta is the creator of Keyword-Research.org
Amit is a keyword research guru. After completing his high school certification, Amit spent half a decade learning about different ways to do keyword research for SEO and PPC. Before forming Keyword-Research.org, Amit worked for top Keyword Research companies for more than 10 years. When Amit is not helping people with their keyword research, he enjoys spending time with his family and friends.