Keyword research is undoubtedly the most important part of SEO. After all, how can you optimize your content and website if you don’t know which keywords to target?
One of the best ways to find rankable keywords is to look for long tail keywords. Long tail keywords are simply keyword phrases that are more specific and usually longer than the average keyword.
If you’re unsure about how to find long-tail keywords, don’t worry. In this article, we’ll show you how to find long-tail keywords that you can use to improve your SEO and attract more organic traffic.
What Are Long Tail Keywords?
Long tail keywords are search terms with a search volume and competition level lower than other, more general terms.
Additionally, the average length of a long tail phrase is 3 or more words, making it longer than the average 1 or 2-word keyword.
Even though only a small number of users conduct individual Google searches using long-tail queries, when all of these searches are combined, they can account for a significant amount of traffic.
Lately, the focus of SEO has shifted from optimizing for a small number of high-traffic keywords to optimizing for a larger number of lower-traffic keywords.
This is because it’s become more challenging to rank for the most popular keywords due to increased competition.
As a result, businesses are turning to long-tail keywords to generate organic traffic and sales. Not only are they easier to rank for, but they’re also more likely to convert since they’re more specific.
For example, a general keyword like “marketing” has a high search volume but is also very competitive.
On the other hand, a long tail keyword like “Inbound marketing for small businesses” has a lower search volume but is much less competitive.
How To Find Long Tails Keywords?
Now that you know more about long tail keywords and why they’re important, it’s time to learn how to find them.
Here are some tried-and-true techniques that will help you find long-tail keywords that you can use to improve your SEO.
- Google’s Autocomplete Feature
Finding long tail keywords doesn’t have to be complicated. In fact, one of the easiest ways to find long tail keywords is to simply use Google’s autocomplete feature.
To do this, just start typing a word or phrase into Google and see what suggestions pop up. These suggestions are based on what others are searching for and can give you some great ideas for long-tail keywords to target.
For example, if you start typing “women’s clothing” into Google, you’ll see a few different suggestions, including “women’s clothing stores near me” and “women’s clothing trends 2022.”
Both of these suggestions are long-tail keywords that you could use to optimize your content and improve your SEO.
- Google’s People Also Ask (PAA) Feature
Another great way to find long tail keywords is to use Google’s “People Also Ask” (PAA) feature. This is a great way to find out what questions people are asking about your topic so that you can create articles or other forms of content that answer those questions.
To use this feature, just type in a keyword or phrase and scroll down to the “People Also Ask” section, which is basically a list of questions related to your query.
For example, if you type in “SEO” you’ll see a few different questions in the PAA section, including “What is SEO?” and “How does SEO work?” These are both great questions that you could answer with your content.
- Forums and Q&A Sites
Another effective way to find long-tail keywords is to search for forums and Q&A sites related to your topic.
These sites are full of people asking questions about a variety of topics, so they can be a great source of inspiration for long-tail keywords.
Forums like Reddit and 4chan are great places to start, but you can also search for more specific forums related to your topic.
For example, if you’re in the marketing industry, you could search for marketing forums on Google.
Q&A sites like Quora and Yahoo! Answers are also great places to look for long-tail keywords. Just type in a phrase or keyword and see what questions come up. You can then use these questions to create content that answers them.
- Competitor Research
Competitor research is another great way to find long-tail keywords. This involves looking at what your competitors are ranking for and identifying opportunities that you can take advantage of.
To do this, start by finding a few of your competitors that are ranking well for the keywords you’re targeting. Then, take a look at their content and see what long-tail keywords they’re targeting.
You can then use these long-tail keywords to optimize your own content and improve your SEO.
Soovle is a free keyword tool that allows you to see what suggestions Google, YouTube, Amazon, and other popular sites are giving for your query.
This is a great way to get ideas for long-tail keywords that you might not have thought of otherwise.
To use Soovle, just go to the site and type in a keyword or phrase. Then, you’ll see a list of suggestions from different sites. For example, if you type in “dog food,” you’ll see suggestions from Google, YouTube, Amazon, and more.
- Answer The Public
Answer The Public is another excellent tool for finding long tail keywords. This tool takes a seed keyword and then generates a list of questions that people are asking about that keyword.
This is a great way to find questions that you can answer with your content. To use Answer The Public, just go to the site and type in a keyword or phrase. Then, you’ll see a list of questions related to your query.
- SEMrush’s Magic Keyword Tool
SEMrush’s Magic Keyword Tool is a great way to find long tail keywords that you can use to improve your SEO. This tool allows you to enter a keyword and then generates a list of related keywords.
You can then use these long-tail keywords to create optimized content and improve your ranking on Google.
The Magic Keyword Tool is a great way to find long-tail keywords that you can use to improve your SEO.
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Understanding how to find long tail keywords is an important part of SEO. These keywords can be an effective way to improve your ranking in Google and get more traffic to your website.
The 7 methods above are all great ways to find long tail keywords that you can use to improve your SEO. So what are you waiting for? Get out there and start finding some long tail keywords!
Amit Gupta is the creator of Keyword-Research.org
Amit is a keyword research guru. After completing his high school certification, Amit spent half a decade learning about different ways to do keyword research for SEO and PPC. Before forming Keyword-Research.org, Amit worked for top Keyword Research companies for more than 10 years. When Amit is not helping people with their keyword research, he enjoys spending time with his family and friends.