Google Trends is a tool you can use to explore what people are searching for on Google.
Google Trends allows users to compare different phrases or words by graphing them on a bar chart over time.
It is a pretty useful feature that sometimes helps us get a better sense of what our fellow citizens are thinking by showing us the search frequency for certain words or phrases.
From the homepage of Google Trends, you can see the search results for any general topic or specific topic.
For example, you might be interested in how people are using their mobile data or maybe in seeing how many people search “wireless hotspot” vs. “cell phone” during a given time period, and if your product is not covered in the search results, you can add a query to your product page and track these emerging searches.
There are three primary ways that you can explore trends in data;
- Time frame, and
- Location using filters
How to add A Filter to your Search?
Google provides 10 “topic buckets” from which you can filter your searches.
To add filters, select the “Filter” button at the top of the page and use the dropdown menu to precisely define what you want your search results to be.
You can filter by time, product, language, and country. Once you have selected your filters, click “Go” to see the search results.
These are sorted by total searches over time for each filter. You can see your selections by the topic bucket to get a better idea of what is trending across the web.
Lastly, you can also choose to chart search volume for a specific product or time frame set to show how that compares with other products or time frames over time.
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Key Features Of Google Trends
Google Trends has many features, some of the remarkable features are discussed below;
We are all aware of Google’s omnipresence. It is the first site most people in the world, turn to when they are looking for answers, answers to questions they do not even know how to phrase.
This is why you can be assured that all the suggestions you get from Google Trends are highly popular.
History of Keywords
Google is the backbone of the internet. For as long as I remember, Google has been there since the beginning of the internet.
This means Google has all the information related to a keyword’s performance.
You can quickly look up the history of the keyword and see how well it has been performing previously, and analyze how well it can perform in the future and if it is worth the trouble or not.
This is a significant feature as it lets you see what your traffic is really looking for.
Spy on Competitors
Well, it is pretty clear what this feature really is, and you already know why it is important.
This feature lets you scope out your competitors; you can see what brings the most significant traffic and what is reducing their traffic.
This way, you will know what to do and what not to do.
Track on your Performance
This is a fantastic feature as it lets you see what content brings you the highest traffic and how well your content is doing over time.
It also shows you if you have any new traffic and how they are responding to your content.
Pros and Cons of Google Trends
- Has an excellent trending keyword database.
- The search volume is only limited by your imagination.
- Gives you an in-depth analysis
- Is very easy to use.
- It is free of cost.
- Can be used in all languages.
- It does not give you a number for search volume but gives you the range of search volume.
- The Arabic language is not really accurate.
- Keywords suggestion is limited compared to other SEO tools.
- The data is not always accurate.
Getting started with Google Trends
Google Trends is really easy to use; believe me when I say that even a 5-year-old can use it even though it probably would not understand it but still.
What is best is that you do not really need any subscriptions or email accounts to access Google Trends.
All you need to do is head on to their website. Type in the keyword you want to search for and specify it so that you get exactly what you are looking for, and ta-da, you have all the charts and data related to your keywords.
Pricing Plans of Google Trends
Unlike other third-party tools, Google Trends is absolutely free to use. You do not need to pay for anything, let alone make an account to access it.
Alternatives to Google Trends
Some of the Notable alternatives to it are discussed below:
Baidu Service is a great SEO tool but mainly based in China, so it is not really that useful if you are looking for search trends outside of China.
Just like Baidu service, Yandex is an amazing SEO tool, but it is also only based in a specific region, Russia.
So again, if you are looking for search trends outside of Russia, then Yandex is pretty much useless.
Semrush is a great SEO tool; some might even say it is better than Google Trends as it gives you accurate results, but it is really expensive.
Read: SEMrush Pricing
Ahrefs is one of the best SEO tools. It has an arsenal of tools up its belt, and it gives you great quality results, but it is also really expensive and difficult to use.
Read: Ahrefs Pricing
Andrew D. Rogers
“I love how easy Google Trends is to use”
Timothy F. James
“Google Trends is a great tool to get an idea about your potential traffic. I wonder why people pay to get these features.”
Bruce K. Holland
“You can not really ask for anything more. And what’s icing on the cake is that Google Trends is absolutely free.”
Frequently Asked Questions
How much does Google Trends cost?
Google Trends is absolutely free to use.
Do I need a Gmail account to get access to Google Trends?
No, you can access it directly from its website without any sign-ups.
What are the limitations to Google Trends?
Google Trends only gives you a range for search volume, not a specific number.
Amit Gupta is the creator of Keyword-Research.org
Amit is a keyword research guru. After completing his high school certification, Amit spent half a decade learning about different ways to do keyword research for SEO and PPC. Before forming Keyword-Research.org, Amit worked for top Keyword Research companies for more than 10 years. When Amit is not helping people with their keyword research, he enjoys spending time with his family and friends.