It is a tool that helps its users gather information about important keywords such as ad pricing, competition, and search numbers. In this article, we are going to tell you briefly about Google Keyword Planner Pricing.
It also helps the users discover new keywords. Google is one of the pioneers of the internet and monetizing of the content.
It started Google Ads, formerly known as Google AdWords, to help people boost their business and content by letting them post ads in search engines and on websites and pages.
Google offers these advertisement services on pay per click pricing model. Google founded the Google Keyword Planner, also known as GKP, in 2013.
But in 2018, it redesigned the whole set of tools, including the GKP. Some new features were added in GKP, such as mobile search volume and history.
It is a vital tool used by many marketers, content creators, SEOs, and influencers to boost their content and their businesses. It offers the amount and quality of data that even paid tools can not provide.
Summary
| SEO Tool Name | Google Keyword Planner |
| Founded | 2013 |
| Features | It is a marketing tool |
| Plans start from | Free |
| Website | Click Here |
Key Features Of Google Keyword Planner
It has a lot of unique features. Some worthy of mention are given below;
Discover New Keywords
If you are new to advertising and are not really familiar with what to do or where to start, then this feature was created just for amateurs like you.
When you search for a particular keyword, this feature helps you by giving you a list of all the keywords that are linked to your root word and tell you about its potential.
Monthly Searches
The list of related keywords from this platform also has the data regarding the number of average monthly searches.
This lets you decide which keywords and which products are recurring in the market; this information is really important as it can help you decide how and when to target your audience and release your content or product.
This feature also enables you to understand the audience better and look for potential customers.
Determine Cost
Another important feature of this platform is that it provides you with the average cost of the keywords along with a list of all related keywords.
It also provides you with information about how much competition a keyword has, which determines the cost.
This lets you choose and use the keywords in your advertisement by keeping it under your budget.
Organize Keywords
This feature lets you organize the keywords, ranking among themselves, and which keyword you want to push more.
It enables you to see how a particular keyword relates to different regions of your business.
Create New Campaigns
This is one of the most essential features of this platform, as it lets you create campaigns related to your keywords.
After making the campaign, you can easily access it from your Keyword Planner.
Pros and Cons
Pros
- It is totally free of cost.
- You can localize your search volume.
- You can have access to the historical performance of the keyword for up to 4 years.
- You can search for multiple keywords as many times as you want.
Cons
- It no longer allows you to separate the mobile and pc audience.
- No notification regarding changes in trends.
- You need a Google Ads account to have access to it.
Read: Answer The Public Pricing – Should you truth it or not?
Get Started with Google Keyword Planner
To have access to this, you need to have a Google Ads account. You can easily make a Google Ads account using your Gmail account.
Keyword Planner is supposed to be used with the Google Ads account, so in order to use the Keyword Planner, you need to create a campaign first.
After making the campaign, you will have access to the Keyword Planner, and you will be given two options, “Find Keywords” and “Get Search Volume and Forecasts.”
Find Keywords
The option ‘Find Keywords’ lets you enter a word, phrase, URL you want to search, and in return, it gives you the keyword you searched for and all the other related keywords that will help you with your campaign.
It also includes the average monthly searches, competition with other related keywords, and the keywords’ cost.
This tool can also be used to check out your competition. By putting in the URL of your competition, you can identify what keywords they are using and use that information to strategize your business and ad campaign.
Get Search Volume and Forecasts
Get Search Volume and Forecasts is an option that provides you with the search volume, future forecast, and the historical performance of the keywords you enter.
This feature also gives you an idea of how much audience will you attract if you go with a particular keyword.
It also includes the average cost, cost per click, and click-through rates. It helps you scope out better keywords from your list of keywords.
After that, you will be directed to the Keywords Results Page, which has four main options Search Date, Location, and Language.
You can use location to select the area of the city where you want your target audience to be from.
By default, Google sets your home country as your target audience, but you can also use this feature to target the audience out of your area.
Then comes the language; this option enables you to select the language you want your keywords to be in.
By default, Google sets the language to be English, but you can change it if you want to. Then comes the Search Networks, which allows you to select if you want to advertise on google itself or any of its alternatives.
And finally, the date range is how long you want to advertise for; by default, it is 12 months, but you can also change it if you want it to be more or less.
Keyword Results Page also has another interesting option, one of which is Filters. You can use those filters to specify the keywords and specify the related keyword ideas you want.
You can select by competition, average monthly searches, Ad impression, highest or lowest cost and keyword text.
These filters can help you strategize and develop your campaign better.
Pricing
This keyword planner is completely free to use. Despite being free, there are specific requirements you have to meet before having access to the tool.
You will have to make a Google Ads account to have access to it. It is free, but it charges you a bit for the campaigns you create and post and any keywords you bid for.
Alternatives
There are a lot of Keyword and SEO tools out there, and some noteworthy ones are mentioned below;
Ahrefs
Ahrefs is a great SEO tool as it has plenty of unique, useful features. It lets you keep track of your competitor’s site, but all this comes with a catch, and that is that it can cost you anywhere between 99USD to 999USD.
Read our Ahrefs Review.
Bing Keyword Tool
Bing Keyword Tool is useful for people who are using Bing. It also has some different useful features than as compared to this platform, but the data is not really useful for Google. Also, there is not many localized data available.
Read our Bing Keyword Review.
Jaaxy
Jaxxy is a very user-friendly Keyword and SEO tool, but it does not let you change the language or target a specific audience.
It has reasonable pricing but compared to this platform, that is a lot.
Read our Jaaxy Review.
Reviews
Jennifer says:
“Google Products have helped me a lot in serving my customers better, and I am delighted about my business growth that is estimated to be around 300% annually.”
Ali says:
“It helped me scope out my competitors and get above and beyond the competition.”
Paul says:
“It is an amazing SEO tool, and what is more shocking is that it is totally free. It is my first month using it and my website revenues are already through the roof. Recommended!”
FAQ
Can I use the Google Keyword Planner with Google Ads account?
No, you need a Google Ads account to use the Google Keyword Planner.
How much does the Google Keyword Planner cost?
Google Keyword Planner is free to use. You just need a Google Ads account.
How can I make a Google Ads account?
You can easily make one using your Gmail account.
How much does a Google Ads account cost?
There is no cost for making a Google Ads account; the only charges are for what you advertise using your account.
And that too is entirely in your control, which means you can use it for advertising according to your budget.
How does Google Ads work?
The Google Ads work by helping you create and display your campaign to a specific or broad audience of Google services users and the users of its partners.
Amit Gupta is the creator of Keyword-Research.org
Amit is a keyword research guru. After completing his high school certification, Amit spent half a decade learning about different ways to do keyword research for SEO and PPC. Before forming Keyword-Research.org, Amit worked for top Keyword Research companies for more than 10 years. When Amit is not helping people with their keyword research, he enjoys spending time with his family and friends.
