Ahrefs vs. Moz – Everything You Should Know

​Moz and Ahrefs both are SEO tools suites that are used to find the best ways to get your website a good search engine ranking and also help it to show on the top.

Both of these SEO software suites have their features pros and cons. They contain different tools for different SEO tasks.

Moz has more compatibility on paper but Ahrefs is considered by more software companies and individual developers.

Here are our top 3 Super Effective Keyword Research tools
1. Semrush Largest keyword database in the industry
2. KwFinderBest to find long-tail keywords
3. Keyword Tool DominatorBest for finding new trending keywords 

Ahrefs vs. Moz
Ahrefs Vs. Moz


SEO Tool NameMozAhrefs
Plan Start FromIts plans start from $99. Its plans start from $99.
Key FeaturesRank Tracker, Backlink Analysis, Keywords Search, Site Audit  Rank Tracker, Backlink Analysis, Keywords Search, Site Audit 
WebsiteClick HereClick Here

What is Moz?

What is Moz?
What is Moz?

Moz Pro is a popular all-in-one SEO software suite. It provides tools designed to improve search engine visibility and ranking.

Moz’s Key features include Link Explorer, Keyword Explorer and Rank Tracker.

Moz is one of the leading SEO tools suites and is very highly rated amongst the search engines and developers.

Read: Moz Keyword Explorer Pricing

Read: Ubersuggest Pricing – Everything You Should Know

What is Ahrefs?

What is Ahrefs?
What is Ahrefs?

​Ahrefs was launched in 2010 as a backlink analysis tool. Currently, it has evolved to become an all-purpose SEO tool.

It can help you with site audit, keyword research, content marketing, and much more.

Ahrefs has a super smooth user interface and accessing data is easier than its competitors.

Comparison of Different Features of Ahrefs and Moz

​Below is the comparison of Ratings of Moz and Ahrefs on a few parameters that are popular amongst the developers.

Backlink Analysis12
Keyword Research Tool13
Competitive Audit23

Price Comparison


Which SEO Tool is Less Expensive?

Moz SEO tool is less expensive as compared to most of its competitors including Ahrefs.

It provides premium quality SEO services with almost half the price of Ahrefs SEO tools suite.

The basic plan is similar in cost to that of Ahrefs that is $99.

Read: Google Keyword Planner Pricing – Is It Legit?

Detailed Comparison of features

Keyword Research

​Every successful website has to go with the trends. In order to do so, companies and individual developers use SEO tools to find the correct words.

Keyword research helps the developers find trending topics and correct tag words.

​Moz uses a keyword explorer tool for keyword research. This tool is an all-in-one keyword search tool.

Through this tool, you can search the trending topics as well as find the right words for with in the topics. Moz also provides keyword search for tag words.

​​Ahrefs uses the keywords Explorer Tool for keyword research. It generates thousands of keywords for your Main topic, sup-topics, headings, and tags.

You can obtain numerous data for various web applications such as youtube, Google search engine, etc.

​Your website may contain links that take the users to other websites, these links are called a backlink.

For a successful website it is necessary to use authentic and relevant backlinks, and to do so they take help from SEO tools.

Moz uses a link research tool for backlink analysis. You can search both your websites’ and competitors’ websites’ backlinks.

This will help in finding the proper links to use in a webpage and get rid of those which are spam or non-usable.

Ahrefs uses Ahrefs’ Site Explorer tool to analyze different matrices of data about your or your competitors’ websites.

Most important of which is backlink profile analysis. This will give you all the data required for you to check backlinks on a particular website.

Site Audit

​To keep an eye on your and your competitors’ sites, traffic developers use SEO tools. Site audit not just helps you find your traffic but also gives you solutions to the probable problems that are keeping your site from getting more user traffic.

Moz provides excessive information on what is holding your website from getting top ratings from search engines and will provide probable solutions.

It will monitor your site traffic through a site crawler and find certain loopholes and SEO mistakes that are necessary to be removed to get a better search engine rating.

Ahrefs will dig deep into your website’s source code and find an array of problems that might affect your website’s search engine rating.

Ahrefs site audit tool will look for performance, HTML tags, social tags, and many more of such issues and will provide you with the required actions to remove these issues.

Rank Tracker

Moz lets you track your website’s ranking. This will provide you with information that will tell about whether your site’s SEO tools are working or not and it will tell about all the traffic of each of your websites.

​​Ahrefs rank tracker helps you monitor your ranking over time and give you possible steps that you can take to overcome your traffic problems which will then help you surpass your competitors. It will look for both your and your competitor’s site traffic data.

On-Page Optimization

Moz provides you with step to step guide to implement certain services on a website.

It will tell you about all the options and services that will indicate to the search engines that your page is meeting customers’ or users’ needs.

​Ahrefs will provide you with complete beginners to advance level guide on “on-page optimization.”

It will provide you with all the information about the implementation of keywords and the use of certain services in the right places.

Pros and Cons of Moz vs. Ahref

Pros and Cons of Moz


  • More Accurate data are shown through keyword explorer.
  • Ranking can be tracked more easily.
  • Finds the errors in a website and gives you the best possible ways to fix them.
  • Creation of custom reports for each website.
  • Relatively less costly.


  • Link researcher is not the best amongst its competitors.
  • Even though it is better on paper it is less considered by Individual developers.

Pros and Cons of Aherfs.


  • Best Backlink analysis through the Site Explorer tool.
  • Smooth and easy user interface.
  • Provides more services through a variety of tools than its competitors.
  • Preferred over its competitors by individual developers.


  • The keywords database is relatively smaller.
  • Relatively more expensive.

Read: Answer The Public Pricing – Should You Trust It Or Not?

Ahrefs VS. Moz – Final Verdict – Which SEO Tool is More Effective?

​To find the best SEO tools suite you have to find your own needs first. Moz has a larger database and critiques points while Aherfs has a more precise and easily understandable interface.

For a beginner in the industry, it is better to use Aherfs as it will provide more precise and only required data.

As your website takes on you should then consider Moz as it helps you find more and broad data which will get you even more traffic.

Moz is not easy to use this is why I will recommend Aherfs for beginners and Moz for more in-depth and advanced users. 

Frequently Asked Questions

What are the individual uses of Ahrefs and Moz?

Ahrefs will tell you about your competitors while Moz will provide you with the necessary steps to overtake your competitors.

Can we use both the SEO tools suite at once?

The simple answer is yes, but it is unnecessary and very expensive to use multiple SEO tools suites at once as you will need to pay a services fee for all of them.

How do these tools get their data?

All of the SEO database tools use their crawler tools which collect data from third-party databases and search engines.

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Looking for Best Keyword Research Tool?

You need SEMRush


Looking for Best Keyword Research Tool?

You need SEMRush


Looking for Best Keyword Research Tool?

You need SEMRush